By using QR codes and NFC tags (Near Field Communication Tags), business entrepreneurs can reach out to clients faster. In today's world, customers want instant information about products and services they are interested in which can be provided by using such codes and tags.
Generally, one can find bar codes on various kinds of products which have to be scanned using a scanning device to learn basic information about the product. However, the information contained in such bar codes is limited. The modern Proximity Marketing method involves using QR Codes and Passive NFC Anti-metal Label on products so that customers can get detailed information about the product. The codes look like patterns and logos but actually contain a large amount of information. The customer can access the information with the help of a smart phone camera by clicking a photo of the code.