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The world of advertising continues to invent new ways to potential clients by coming up with ways in which a person will stumble across adverts in their daily activities. Mobile ads are one such tool. The average person will use their mobile phone at least 30 times in a day and check incoming calls and messages more times than they call; thus, in the event that an ad should come in to a person's phone, it definitely has an impact. This now allows advertisers to maximize that opportunity.

Cost efficient

Mobile advertisements get a lot of responses if done correctly and they are relatively cost efficient when compared to TV ads which have to be run at particular times; mostly prime time, to ensure maximum exposure, and cost a great deal of money. Creating mobile advertisements is an ingenious way to make use of communication devises by maximising the target audience and ensuring the ad itself gets stored on a hard drive in case someone should need a closer look.

Flexibility

Everything from banks to supermarket chain stores make use of the service by alerting mobile phone users in the target zone of any promotional material they could be offering or the arrival of a certain product. It goes a long way in communicating. Banks use the service as well. In cases where a bank creates an account package, for instance, which is meant to target the youth, then mobile adverts become the most effective way to relay the information, owing to the fact that the youth use their mobile phones a lot more than any seniors ever do.

Mass communication

In situations where security threats occur or changes in services are made, the most effective way to notify the clients is to use mobile ads, in order to alert customers. The best thing about these, apart from the fact that the message is stored on the phone for future referencing, is the fact that when communicating with a single person through the texts will most certainly ensure that they relay the information to at least another person through word of mouth or social media. This means that the people targeted on the phone list do their own marketing by spreading the word, and this is the most productive form of advertising.

Reach time

Doing adverts on TV means that the time it takes for the message to reach its intended audience can only be calculated and estimated. There are a lot of variants in the process. This is not the case with mobile adverts. The message you want to communicate reaches the masses in seconds, guaranteed. This means that in 1 minute you are able to communicate with literally millions of people. Anybody doing advertising cannot argue with the power of mobile ads.

Target market

Communication with the masses becomes that much easier and convenient, especially if you want to target a specific audience in a specific area or city. It is the simplest and most effective form of advertising there is..
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